It’s obvious the hospitality industry has faced unique challenges over the past year. What may not be so obvious is how these challenges have impacted how hotel brand executives think about technology.
Recently, more than 50 senior hotel executives at brands with between 10-500 properties were asked what technology is most important.
For 80%, it was the the Property Management System (PMS), which acts as the central operating system for most hotels:
For most respondents, it also represents the largest software expenditure:
The study went on to explore views on the future of this software category, what aspects of it are most important, and satisfaction with current providers.
See more in the 2021 Property Management System Survey.