Hi! I’m Josiah Mackenzie.
For the past 10 years I’ve helped vertical SaaS companies accelerate global growth by working across a variety of roles: from sales and business development to demand generation marketing.
One big takeaway across those experiences is that showing the numbers of what you’re seeing in your industry – and explaining what the numbers mean – is a powerful way to accelerate growth.
When we were building ReviewPro, we aggregated public online review feedback of hospitality businesses to get sales meetings and close deals with organizations ranging from Hard Rock to JLL to the national tourism boards of Australia and the UK.
More recently at Juniper Square, we used commercial real estate industry surveys to provide benchmarking data that helped investors plan for the year ahead – and also proved the fundraising efficiency our software enables.
👉 Showing the numbers earns attention of the people you’re trying to reach.
👉 Showing the numbers enables more sales conversations.
👉 Showing the numbers validates claims you’re making.
👉 Showing the numbers proves value in what you’re offering.
👉 Showing the numbers helps you close more deals.
That’s why I started this blog.
I want to showcase other people and companies that are producing data-driven content in hopes it inspires you to do something similar in your company.
The more of us that use primary research to drive our sales and marketing programs, the faster helpful technologies and processes will be adopted by industries that need them.
I’d love to showcase your work in this area. Connect on Twitter or send me your project if you’d me to post here.