How Kim Courvoisier uses research to earn attention, establish thought leadership, and drive millions in sales

Kim Courvoisier Kim Courvoisier remembers the day she got a Slack message from her sales team who just got off an inbound call from a publishing giant. They had been reading the company blog for years before reaching out and eventually signed a $2 million deal. “Great content builds relationships like these and makes you […]

How Andria Tay Uses Research To Unlock Media Coverage, Executive Conversations, And Product Strategy at Narvar

Andria Tay has focused her career on the convergence of entertainment, technology and ecommerce. She contributed to the success of the iconic MTV cable channel in the 90’s, and led the team at EMI that launched Norah Jones, whose first album was certified Diamond in the US and sold nearly 30 million worldwide. She went […]

Juniper Square research on commercial real estate investors’ plans for 2021

Juniper Square’s recent survey was conducted of senior executives of commercial real estate investment management firms, and provided data on data on hiring plans, outsourcing, fundraising performance, acquisitions pipeline, and technology investments. I like how the research validates the assertion that investing in technology increases business outcomes: One-third of respondents are on track to spend more on […]

Longitude study shows executives most value research in thought leadership content

Longitude surveyed more than 1,000 senior executives in their Learning from Leaders research on what senior business executives think of thought leadership content and the brands that produce it. When asked what they value most highly in thought leadership content, participants ranked credible research at the top of the list: In an interview, Gareth Lofthouse, […]